Woolf Merino, the newcomer in premium merino wool apparel, proudly announces the addition of professional snowboarder Alek Østreng to its roster of ambassadors.

 From Rykkinn, Norway and member of the Norwegian trio RK1, Alek joins Woolf Merino and fellow RK1 ripper Ståle Sandbech. Best known for his aptness to put together video parts showcasing his diverse skillset in the backcountry, in the streets, and on massive manmade jumps, Alek has kept his laid-back attitude that is translated into his riding that everyone loves.

 With the smoothest of styles and the ability of pushing the boundaries of snowboarding, he will play a key role in representing the brand's commitment to performance, sustainability, and style.

 As a brand ambassador, Østreng will showcase the versatility and performance of Woolf’s merino wool apparel in extreme conditions. Woolf Merino's commitment to sustainable practices aligns seamlessly with Østreng's values, making the partnership a natural and exciting collaboration and he will play a great part in the next chapter for Woolf.

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