Type 2: Alex Yoder, Episode 12

This week’s guest is Alex Yoder, a snowboarder who is known for one of the best turns in the business and the series of thoughtful films he’s made in recent years about snowboarding in Turkey and Scotland.

It was third time lucky for me and Alex - we had abortive attempts to record this episode in Portland and Niseko before finally jumping on Zoom to take care of it in time-honoured 2020 fashion. The timing was actually great, because Alex has just launched a new venture called Overview Coffee, an ethical take on coffee distribution.

Overview sources its coffee from farms that prioritise environmental stewardship and is founded upon the principles of regenerative organic agriculture. For it’s proponents, regenerative organic agriculture offers an ethical vision for agriculture based upon a long-term approach to soil health, and a commitment to community and environmental sustainability; all of which which will become increasingly crucial if we’re to solve the many environmental issues we’re currently facing.

That’s the thinking behind Overview, which for Alex is a kind of soft-power, pragmatic take on environmental activism - designed to educate people and encourage them to help create change with the consumer choices they make each week, which in the society we live in is still how most of actually get to exercise any influence or power.

As you’ll expect if you’re a regular listener to Type 2, we also discussed Alex’s own story, including his passion for telling stories that sit outside the usual snowboard mainstream. The result is a thoughtful, wide-ranging conversation that provides plenty of food for thought on different forms of activism, and how we have more opportunities to create change than we might think.

My thanks to Alex for a great chat - hope you enjoy this one.

Type 2 is a podcast from Looking Sideways in association with Patagonia that explores the intersection between the outdoors, action sports and activism.

via Looking Sideways