Travis Rice, Lib Tech and Orca Riders raise $26,000 to help save the Orca
It’s been 6 years since Travis brought his concept for a powerful “whale tailed” apex performance fish snowboard to our ExperiMENTAL division. It went from phone calls to, napkin and notebook sketches to cad drafts and prototypes and came to life in 2018 as the magical original 153. The Orca with it’s versatile design features and beautiful aesthetics quickly developed into an all-terrain snowboard phenomenon.
We have had an amazing run...by popular demand we added sizes to accommodate the wide variety of riders that wanted the fun, floaty carvy Orca power fish experience. Last winter we worked with Travis to develop an ultra-high tech carbon Apex Orca and a new more switch freestyle friendly Orca derivative with the Natural Selection event in mind... the Golden Orca.
Coinciding with the development of the original Orca snowboard model we were hearing reports of our beloved Southern resident Orca pod neighbors struggling with declining salmon runs and habitat degradation. As the board began doing well Travis and our internal team decided we needed to try and use all the positive Orca energy you all gave us to help preserve beautiful creatures. Watch the video to see how it all begun.
We connected with local non-profit Orca advocates at the Orca Conservancy and found an amazing crew of passionate dedicated Orca lovers including president and snowboarder Tamara Kelley. In Tamara and the Orca Conservancy we found a partner organization that was dedicated to the complex challenge of helping preserve our local Orca pods and set up a program where a portion of revenue from every Orca snowboard sold goes directly to the Orca Conservancy.
The Orca Conservancy works on a multiple aspects of the challenges facing the Southern Resident Orca. The Southern resident Orca feed primarily on salmon who’s population has been on the decline due to loss of habitat, over fishing etc. Salmon habitat restoration is a big agenda for the Conservancy. Another challenge for the whales are boat disturbances or collisions so the conservancy puts a focus on boater education. A third and recent focus of the Conservancy is the Hydrophone project that focuses on early detection of whale locations and coordinates with military testing and commercial shipping to minimize whale disturbances.