Pleasure Snowboard Mag

View Original

Evolution of a Legend: The Jones Hovercraft 2.0

The Jones Hovercraft embodies the core of the Jones Snowboards design ethos. Jeremy Jones presents the new 2024 Hovercraft 2.0 and the process behind the redesign of this classic shape.

The new Hovercraft is a modern manifestation of our cult classic alternative freeride shape that features our most advanced 3D shape tech and groundbreaking recycled materials. The Hovercraft's new shape keeps the floaty nose, compact tail, directional rocker profile and long sidecut that made the original model so nimble and stable, but its been supercharged with 12mm of spoon bevel in the nose for lightning fast turn initiation and a glide accentuating, speed boosting 3D hull in the tail. The new Hovercraft is also built with recycled materials from old snowboards making it the most responsibly produced board in the Jones line. Now a unisex model with sizes to fit riders of every body type, the one and only Hovercraft is ready to win the hearts of powder slashers and all-mountain rippers the world over once again.

via JONES