Electric joins Liberated Brands Europe
John John Florence for Electric.
Volcom operations take over Electric eyewear and goggles distribution in Europe under the Liberated Brands EU handle.
Electric, a premium sport and lifestyle eyewear brand, announces its affiliation with Liberated Brands Europe – the newly-formed operating company from Volcom’s EU management. Through this partnership, Electric puts its goggles and sunglasses wholesale, e-com and marketing European-wide businesses into Volcom teams’ hands.
“Electric and Volcom have a long history. Based upon this great relationship and synergy, we will work even closer together. Electric will maintain its premium quality of Italian handmade eyewear. The new arrangement will now enable Electric to utilize Volcom’s services, processes, logistics and knowledges.” says Joost Grootswagers, Volcom Europe CEO.
Similarly, to Volcom, Electric is rooted in and inspired by Southern California’s rich music, art, surfing, snowboarding and active-lifestyle cultures. Designed in California and made in Italy with meticulous attention to detail, first choice materials and high standard processes, Electric’s reputation for being one of the most forward-thinking names in eyewear is well earned.
The brand has designed and developed products with some of the world’s top athletes and personalities such as John John Florence or Marcus Kleveland. A commitment to style-driven, purpose-built eyewear is a key design philosophy that has resulted in two decades of innovation. Celebrating its twenty years in 2021, the passion and energy are unparalleled, and the brand remains unapologetically — Electric.
After months of hard work to set up all the necessary processes, the brand is finally ready to start a new decade and a new chapter alongside Liberated Brands EU toward a healthy future and growing business in Europe.
ABOUT ELECTRIC
For more information on Electric’s products visit eu.electriccalifornia.com and follow @Electric on Instagram, Facebook, and Twitter.
ABOUT LIBERATED BRANDS EUROPE
Liberated Brands was created on the premise of profitably building brands for the long-term, while having fun doing so.
ABOUT VOLCOM
Inspired by creative spirit, Volcom was founded as a clothing company rooted in skateboarding, surfing and snowboarding. Building upon the foundation of sport culture, Volcom also supports initiatives in music and the arts and lives by the mantra ‘True To This’ as a rallying cry for persistent rebels and creatives that follow their passions. Volcom creates meaningful products for men’s, women’s and kid’s across a variety of categories, including outdoor, swim, skate, denim, fashion and more. Volcom has more than 100 direct-to-consumer retail outposts globally and has distribution in hundreds of specialty retail and department store locations. To learn more about Volcom’s deep product assortment visit www.volcom.eu. Follow @Volcom on Instagram, Facebook and Twitter.
